April 24th marks the fourth anniversary of the devastating collapse of Rana Plaza, which claimed the lives of 1,138 textile workers in Bangladesh in 2013. Since then, the Fashion Revolution movement has launched globally to raise awareness about the dangerous working conditions in which our clothing is made. The campaign reminds us of our individual and collective responsibilities as consumers to ensure that our purchases are as ethical as possible.
At Betina Lou, we take this responsibility to heart year round, so we decided to take part in the movement by presenting a series of portraits of the people involved in the design and manufacturing of our clothing. These are the faces behind the famous “Made in Canada” label you’ll find on all of our products.
We regularly share our creation process via our Instagram photos and “stories,” but we rarely have the chance to show off our meticulous and talented collaborators who cut, assemble and spot check every item down to the last thread, so we can always deliver quality products worth cherishing for a long time. Today, we take the time to introduce them and say thank you.
We believe that no one should compromise their safety, endanger their life, be imprisoned unjustly, work twenty hours a day, or be separated from their family for months at a time just to make the clothing we wear.
We believe that these workers are entitled to a salary that covers their basic needs and the needs of their children. We believe they should work reasonable hours and have the right to form associations to demand adequate working conditions.
We believe it is our duty to ask every brand “Who Made My Clothes?” It is time that consumers demand more transparency from manufacturers. It is time that our governments refine their importation policies to include more exact criteria for labor standards and environmental impact in the textile and clothing industry.
Join the movement by using #whomademyclothes to get answers about the brands you wear. Visit the Fashion Revolution website to find out more about what you can do to help. Complete guides are available for citizens, students, designers, boutiques, manufacturers and teachers. We also suggest for you to watch The True Cost, a documentary that will help you to better understand the issue – https://truecostmovie.com/