News

Marché des ateliers du Capitol (16 et 17 décembre)

Stop by and see us on Friday, December 16 (12 to 8 p.m.) and Saturday, December 17 (12 to 6 p.m.) at this year’s edition of the Marché des Ateliers Capitol. Even though our studio hasn’t been located at Ateliers Capitol since June, we’d love to see you there once again!

You’re sure to find perfect holiday outfits for all the season’s parties and gifts for everyone left on your Christmas list!

Over 40 Montreal artisans will be selling clothing and accessories for men and women, as well as toys, food and plants.

On the menu: wine and canapés from on Friday 5 p.m., and treats from Café Pista to warm you up on Saturday.

Join us at 5795 avenue de Gaspé, near Montreal’s Rosemont Metro Station, under the Van Horne viaduct.

Keep up on the latest news on the event’s official Facebook page and brand new Instagram account.

This event is open to everyone. See you there!


New to the shop, through the lens of Maxyme G. Delisle

To unveil some of our new arrivals, we had photographer and friend Maxyme G. Delisle and Frédérique Gauthier take a walk with us through the streets of our neighbourhood.

New arrivals include items by Cantin, Baltic Club, Odeyalo,Cartouche, and many others.

You can find their products at our brick-and-mortar location, and certain items are also available at our online shop.

Follow us on Facebook and Instagram for inspiration and updates!

Photo: Maxime G. Delisle

Souk @ SAT

Souk @ sat is back for its 13th edition this year, and we’re looking forward to taking part! We always have a great time meeting customers and discovering our colleagues’ latest creations. You’ll be able to check out our fall collection as well as new arrivals from MARMIER, our men’s label. The bazaar features the very best in local design, including Baltic Club, Cécile Gariépy, Jarre, Les Lares, Matu, The Stowe, Woolfell, YYY, and many others! See the full list of exhibitors here.

Don’t miss out!

The event runs from November 30 to December 4 at the Société des arts technologiques (SAT), located at 1201 Boul Saint-Laurent, Montréal.


Follow the event’s Facebook page for updates and head to souk @ sat’s official Instagram for some inspiration!

*18+ event

Complete schedule:

Wednesday, November 30 // 12 to 9 p.m.
Thursday, December 1 // 12 to 9 p.m.
Friday, December 2 // 12 to 9 p.m.
Saturday, December 3 // 12 to 7 p.m.
Sunday, December 4 // 12 to 7 p.m.

Photo: Souk @ SAT

The fall collection is now available!

You can now find the full collection in our online store, at our boutique located at 6510 Avenue Henri Julien and at our retailers.

Don’t forget that most online orders sent to Montreal addresses are delivered by bicycle within 48 hours, and delivery is free for orders over $150.


New looks in store!

We’ve put together a fall collection tailored to your back-to-school needs: Baltic Club notebooks, Cantin schoolbags, Corinne Wilde pencil cases, Iris high-waist jeans, Rachelle Letain pins, as well as necklaces from Designlump, YYY and Cartouche. We haven’t forgotten the guys, with a new men’s section and a selection of new products of Marmier.

For when the temperature starts to dip, we have you covered with Bonnetier Merino wool socks, Jarre kitchen products, and T. Lees Soap lip balms and candles. And that’s not all! Quartz Co.’s Quebec-made coats are also now in stock.

Check out our new arrivals on our online shop, our boutique’s Pinterest board and our Facebook page.


Fall-Winter 2016-17 Collection

An ode to simplicity, this new wardrobe shares all the qualities of comfort and timelessness: flowy shirt-tunics, straight-cut minis, short sweaters and turtlenecks, pinafore dresses and lightweight blouses.

Betina Lou’s fall cuts aim to create sartorial simplicity, emphasizing linear and minimalist shapes that contour the figure. Red, hazelnut and indigo join the brand’s usual palette of neutral hues this season, complemented by a selection of classic geometrical patterns.

Cotton and Tencel fibers offer a cozy balance between rigidity and softness, and shape and abstraction, creating an easy-to-wear, understated collection.

See the complete collection: see the collection


Betina Lou now offers bike delivery

From now on, Montreal residents from many area* can benefit from orders delivered the next day, or even in just a few hours!

Bicycle delivery was not born yesterday. Having proven its ecological, economic and efficient ways, this delivery technique has now been adopted by Betina Lou! Those who already know the brand know how much our team is committed to reflect its values through each step of the work process. Being able to offer a local based, environmentally friendly delivery service is making us really happy.

Order now tomorrow’s outfit, with cycling it’s now possible!

Codes postaux desservis:

H1S, H1T, H1V, H1W, H1X, H1Y, H2G, H2H, H2K, H2L, H2S, H2T, H2W, H2X, H2Z, H2P, H2A, H3A, H3B, H3G, H3H, H3J, H3K, H3P, H3S, H3V, H3Y, H3R, H4B, H4C, H4E, H4G, H4H, H4Z, H5A, H5B, H8N, H8P


We are open!

After a few weeks of organisation and planification, our team is now ready to greet you into our new store! Welcoming brands such as WoolfellCantinOdeyaloMatuDe L’îleMaksymYYYPauze AtelierLe Club MayLes Lares and Pépin, we wish that the Atelier Boutique Marmier Betina Lou will become one of your favorite spots for both men and women!

We primarily wanted to offer products whose ideals would reflected our clients and ours. Shared values – such as transparency, local production, quality and durability, but most of all the design criteria on final products – have allowed us to select creators like us and with whom we are proud to work. The selection of brands and products will change through the seasons, according to our favorites of the moment.

It is also the only point of sale for Marmier products, our ready-to-wear line for men, which is only available through its online store. Your friends will now be able to join your shopping sessions and enjoy it.

You can collect your online orders made on shop.betinalou.com and marmier.ca in store during business hours, at 6510 Henri-Julien avenue in Montreal.

Business hours

Tuesday and Wednesday: 11h-17h
Thursday and Friday: 11h-19h
Saturday and Sunday: 11h-17h


Pop-up sale at Victoire

To our clients located in Ottawa’s area, here’s good news for you! From June 16th to 18th, Victoire Boutique on Dalhousie street, with whom we have collaborated for over six years, will dedicate all its store to Betina Lou’s clothes.

We have sent them for the occasion previous collections and pieces with minor defects at low prices, along with the new collection, on which there will be 20% off.

It’s the perfect occasion to discover the boutique if you haven’t been there yet!


Betina Lou opens its own boutique!

After seven years of activity, the team behind Montreal-based lines Betina Lou and Marmier are proud to announce the opening of their own store at the angle of Henri-Julien and Beaubien avenue in Montreal. As of June 16th, the space will welcome products from the two brands in addition to clothing, accessories and objects of other companies who share the same values of quality and local production while keeping the emphasis on aesthetic and functional aspects.

Watch the Betina Lou’s next newsletter to have an overview of the products and designers who will be displayed – we can’t wait to show you what we’ve been working on those last couple of months!


Cabinet Éphémère

Since April 13th, Betina Lou and Marmier’s spring-summer collections are on the third floor of Ogilvy for the 6th edition of the Cabinet Éphémère.30

Alongside local designers such as CANTIN and Noemiah, it is an honor to be invited again to this event. If you ever go downtown, take a moment to refill your summer wardrobe with timeless and unique pieces while there still are sizes!

Opening hours

Monday-Wednesday: 10AM-6PM
Thursday-Friday: 10AM-9PM
Saturday: 9h30AM-6h30PM
Sunday: 11AM-6PM


Capitol’s Workshop Sale

Find us, alongside more than thirty other local artisans, at the Capitol’s Workshop Sale on May 20 and 21st at 5795 de Gaspé avenue.

In a friendly atmosphere where the music will be provided by DJ Noah Bick, you will benefit of significant discounts on women, men and children’s clothing, home goods, accessories, leathergoods, flowers and plants. There will also be a cold brew bar held by Café Pista for coffee lovers on Friday between 11AM and 6PM, and Mr. Crémeux, Ô Deux Soeurs and Queen B‘s food trucks on Saturday starting at 11AM.

Taking place on two floors, the workshop sale will allow you to meet À la mode Montréal, Amanda Moss, Audrey St-Laurent, Betina Lou, Camillette, Cantin, Claudine Moncion Joaillière, De l’île, Des enfantillages, Deux Lions, Eugénie Bee, Ginette Ginger Beer, Hutchison, Kiout Kiout et Calliope, La Manufacture, La Montréalaise Atelier, Le Club May, Les Enfants Sauvages, Maksym, Marc Simard, Marmier, Martel, Muses, Noémiah, Odeyalo, Once Again, Pilar Agueci, Plantzy, Romarine, Valérie Dumaine and Woolfell.

To have more information on the event and be aware of the latest notifications, visit the Capitol’s Workshop Sale‘s page.


Betina Lou’s Spring-Summer 2016 Collection

Our current winter weather is rather cozy and that’s good—several pieces from our Spring-Summer 2016 collection are on their way to the stores, while already available on our online store and here at the studio!

Get ready for a roadtrip to the beaches of the Atlantic. The waves and the cliffs, the sunsets and the sea breeze decided this spring’s colour scheme: shades of light blue, stone grey, sand beige and pastel pink will fill your wardrobe this season.

Midi skirts, little knit tops and chambray shorts, crop shirts and bamboo dresses will prove to be as good looking as they are practical and comfortable, following you from April’s cool days to July’s sunny afternoons.

Take a look at the new collection now here : see the Spring-Summer 2016 Collection!


Betina Lou’s Workshop Sale

It’s still only February, but spring has sprung here at the studio. That’s right—the new collection has started to arrive, and we need to make room!

During our three-day event, everything from our previous collections will be on sale: dresses, coats, skirts, sweaters… Several pieces from the Spring-Summer 2016 Collection will also be available!

There’ll be something for the men too: newly arrived shirts by Marmier. Try these with our pants and wool sweaters.

For more information see our event facebook here.

Hours |
Thursday, February 25 | 11 a.m. to 7 p.m.
Friday, February 26 | 11 a.m. to 7 p.m.
Saturday, February 27 | 10 a.m. to 5 p.m.

Address |
5795 De Gaspé Avenue, Montreal
Under the Van Horne viaduct, Rosemont metro

Methods of payment accepted |
Visa, MasterCard, cash


Betina Lou and Marmier at Cabinet Éphémère

This will be a first for our new line, MARMIER, but not for Betina Lou!

We will be participating once again this year in Cabinet Éphémère, taking place at the prestigious department store Ogilvy. You will find our holiday favourites alongside MARMIER’s shirts, sweaters and pants for men.

Come look around and find out why we’ve been so busy these last few months!


Marmier by Betina Lou

Good news: now you can dress the men in your life in Betina Lou, too! We will be unveiling some of our men’s items at Souk@Sat and Cabinet Éphémère.

The team has dreamed of developing a line for men since the Montreal label’s beginnings in 2009, following requests by male fans of the brand for a men’s version of Betina Lou’s classic allure. The project has finally taken shape with MARMIER, its name inspired by the neighbourhood surrounding our studio.

Follow MARMIER on Facebook and Instagram for news on its development and updates on new arrivals. Don’t forget to sign up for the newsletter on our website—and tell your friends to sign up, too!—to find out about the official launch. MARMIER’s online store will open in Spring 2016. In the meantime, see you at our Thursday open house.


Betina Lou at Souk@ Sat

Betina Lou has once again been chosen to participate in the new edition of souk @ sat.

We are delighted to be part of the selection, which brings together over sixty Montreal creators/designers/artisans. Stop by with friends or your partner and shop for clothing, accessories, décor,  illustration and food.

The event is free but attendees must be over 18. Come see us on Thursday November 26 and Friday November 27 from noon to 9 p.m and on the Saturday and Sunday from noon to 7 p.m.

Click here to see the full list of participants. Check the Facebook page or Instagram for the latest news.



The Marché des Ateliers Capitol: a workshop sale bringing together more than 30 artisans!

The Marché des Ateliers Capitol is back on November 13 and 14. The event will bring together more than 30 Montreal artisans, all under the same roof, on two floors of the building, for two days!

This edition promises to be the perfect date, family outing or excursion with friends. What’s in store: men’s, women’s and children’s apparel, leathergoods, accessories, swimwear, soap products, toys, home décor, lighting and plants.

Friday, November 13: starting at 5 p.m., join us for complementary appetizers and wine, friendly company, and music by DJ Noah Bick.

On Saturday, November Café 8oz will warm you up with coffee and snacks.

Come by and browse new and previous collections, samples and sale items by Betina LouMarmierLa Montréalaise AtelierJune SwimwearNoémiahDe L’îlePony,  Valérie DumaineOf Sharks & MenCantinAvenue ColonialeMatuEugénie BeeLes Enfants SauvagesOnce AgainPilar AgueciMaksymSaeltzDes EnfantillagesDouble Yellow Line, Galerie Arterria, Romarine, les choux gras, Les CharlatansMarc SimardFree seriesEvy Jo & Comade.by.ild, montreal biergarten, Plantzy. Also, À la mode Montréal and Billie & Axel’s boutiques.

For more information visit our Facebook event page here and follow the latest news #atelierscapitol.

We look forward to seeing you there!


Join us Thursdays at our studio

We open our studio to the public every Thursday from 11 a.m. to 7 p.m.
Stop by to shop and chat with us at 5795 Avenue De Gaspé, suite 202. B. No appointment necessary.

You’ll find the current collection, sales, exclusive items and samples. If you’ve placed an online order, it’s the perfect time to come by to collect it and make sure it fits.

Email Jennyfère with any questions at service@betinalou.com or call 514-274-6103.

We look forward to seeing you!