News

Marché des ateliers Capitol (May 12th and 13th)

Once again this season, Betina Lou will be part of the Marché des ateliers Capitol on May 12 and 13. You’ll find us with a selection of Betina Lou pieces (new arrivals and sales), some MARMIER threads, and many products from the shop!

This modern marketplace is a great opportunity for you to get to know new local designers and to visit their studio, where the magic happens.

So, shall we say it’s a date? Join us at 5795 avenue de Gaspé in Montreal – right under the Van Horne overpass (Rosemont Metro Station) – on May 12 (12pm-8pm) and May 13 (12pm-6pm).

Open to all! Bring your friends and family!


We made your clothes campaign

April 24th marks the fourth anniversary of the devastating collapse of Rana Plaza, which claimed the lives of 1,138 textile workers in Bangladesh in 2013. Since then, the Fashion Revolution movement has launched globally to raise awareness about the dangerous working conditions in which our clothing is made. The campaign reminds us of our individual and collective responsibilities as consumers to ensure that our purchases are as ethical as possible.
At Betina Lou, we take this responsibility to heart year round, so we decided to take part in the movement by presenting a series of portraits of the people involved in the design and manufacturing of our clothing. These are the faces behind the famous “Made in Canada” label you’ll find on all of our products.

We regularly share our creation process via our Instagram photos and “stories,” but we rarely have the chance to show off our meticulous and talented collaborators who cut, assemble and spot check every item down to the last thread, so we can always deliver quality products worth cherishing for a long time. Today, we take the time to introduce them and say thank you.

We believe that no one should compromise their safety, endanger their life, be imprisoned unjustly, work twenty hours a day, or be separated from their family for months at a time just to make the clothing we wear.
We believe that these workers are entitled to a salary that covers their basic needs and the needs of their children. We believe they should work reasonable hours and have the right to form associations to demand adequate working conditions.

We believe it is our duty to ask every brand “Who Made My Clothes?” It is time that consumers demand more transparency from manufacturers. It is time that our governments refine their importation policies to include more exact criteria for labor standards and environmental impact in the textile and clothing industry.
Join the movement by using #whomademyclothes to get answers about the brands you wear. Visit the Fashion Revolution website to find out more about what you can do to help. Complete guides are available for citizens, students, designers, boutiques, manufacturers and teachers. We also suggest for you to watch The True Cost, a documentary that will help you to better understand the issue – https://truecostmovie.com/


New brands in store!

Our shop is constantly discovering new local brands, and we are particularly excited to share our most recent favourites. Everything sold in our store is responsibly manufactured, so that’s one more reason to love them!

This spring, we welcome Aune jewellery, whose pieces are minimalist and elegant, perfect for both special occasions and every day life. We are also excited to carry Ontario-made Minnow Bathers swimsuits, as well as Archipel notebooks, an essential for anyone on the go. We also have vegetable tanned leather bags from The Stowe and Matu, available in-store and online.

We receive new products on a regular basis, so stop by the store frequently or check us out online!


New season, new guest artist!

We love to introduce our customers to local talent, so we are happy to present Thaïla Khampo, the newest artist at the boutique. Thaïla is an illustrator and graphic designer from Montreal, inspired by patterns, mystery, beautiful stories, naïve art and caustic humour. Currently at the boutique we have a triptych of large-format banners and a poster entitled Sky Blue, measuring 22” x 29”.

These posters were custom-made especially for us, so come and see them in the store for a limited time. They are also available on our website.


Our spring collection is now available!

You can now find the complete collection on our website, at the Marmier Betina Lou boutique and at most of our stockists. The few missing pieces will be delivered very soon.

For our spring collection, we were inspired by architecture, nature and travel. The clothes are loose and comfortable, while still achieving a modern, feminine look. We are reinventing ourselves with new silhouettes and a growing use of responsible materials—hemp, organic cotton, Tencel, local yarns and Oeko-Tex certified bamboo are all in the spotlight this season.

Any ordered placed online is carried out within 48 hours and, in most parts of Montreal, delivered by bicycle!


Pop-up Maguire shoes

If you’re like us, and you prefer to wear an outfit “made in Canada,” you know it’s not easy to find quality shoes made in Quebec, let alone in Canada. It’s becoming easier and easier to find beautiful clothes made locally, but that’s still not the case when it comes to shoes.

Our curiosity was piqued after discovering Maguire shoes at Souk @ Sat. We met with the founders of the company and discovered that we shared the same values of responsible production and transparency, with design and quality at the forefront of our brands.

We came up with the idea of a pop-up at Betina Lou, and here it is! We are very excited to offer you Maguire shoes, exclusively in our store and online. We are the only boutique that carries them, but for a limited time only! The pop-up will run for two months, from March 15th through May 15th.

Come by the store to try a pair on, or find them on our website.


New illustrator in store: Cécile Gariépy

We are very happy to announced that the well-known Cécile Gariépy is our new illustrator in store! She is known worldwide, with appearances in the New York Times, Bosquet magazine and in a publicity campaign for Plaisir Gastronomique, just to name a few. We love her work and are very proud of what she created especially for us.

Her artwork will be displayed at the boutique for three months, until March. Come by the store to admire it.


Marché des ateliers du Capitol (16 et 17 décembre)

Stop by and see us on Friday, December 16 (12 to 8 p.m.) and Saturday, December 17 (12 to 6 p.m.) at this year’s edition of the Marché des Ateliers Capitol. Even though our studio hasn’t been located at Ateliers Capitol since June, we’d love to see you there once again!

You’re sure to find perfect holiday outfits for all the season’s parties and gifts for everyone left on your Christmas list!

Over 40 Montreal artisans will be selling clothing and accessories for men and women, as well as toys, food and plants.

On the menu: wine and canapés from on Friday 5 p.m., and treats from Café Pista to warm you up on Saturday.

Join us at 5795 avenue de Gaspé, near Montreal’s Rosemont Metro Station, under the Van Horne viaduct.

Keep up on the latest news on the event’s official Facebook page and brand new Instagram account.

This event is open to everyone. See you there!


New to the shop, through the lens of Maxyme G. Delisle

To unveil some of our new arrivals, we had photographer and friend Maxyme G. Delisle and Frédérique Gauthier take a walk with us through the streets of our neighbourhood.

New arrivals include items by Cantin, Baltic Club, Odeyalo,Cartouche, and many others.

You can find their products at our brick-and-mortar location, and certain items are also available at our online shop.

Follow us on Facebook and Instagram for inspiration and updates!

Photo: Maxime G. Delisle

Souk @ SAT

Souk @ sat is back for its 13th edition this year, and we’re looking forward to taking part! We always have a great time meeting customers and discovering our colleagues’ latest creations. You’ll be able to check out our fall collection as well as new arrivals from MARMIER, our men’s label. The bazaar features the very best in local design, including Baltic Club, Cécile Gariépy, Jarre, Les Lares, Matu, The Stowe, Woolfell, YYY, and many others! See the full list of exhibitors here.

Don’t miss out!

The event runs from November 30 to December 4 at the Société des arts technologiques (SAT), located at 1201 Boul Saint-Laurent, Montréal.


Follow the event’s Facebook page for updates and head to souk @ sat’s official Instagram for some inspiration!

*18+ event

Complete schedule:

Wednesday, November 30 // 12 to 9 p.m.
Thursday, December 1 // 12 to 9 p.m.
Friday, December 2 // 12 to 9 p.m.
Saturday, December 3 // 12 to 7 p.m.
Sunday, December 4 // 12 to 7 p.m.

Photo: Souk @ SAT

The fall collection is now available!

You can now find the full collection in our online store, at our boutique located at 6510 Avenue Henri Julien and at our retailers.

Don’t forget that most online orders sent to Montreal addresses are delivered by bicycle within 48 hours, and delivery is free for orders over $150.


New looks in store!

We’ve put together a fall collection tailored to your back-to-school needs: Baltic Club notebooks, Cantin schoolbags, Corinne Wilde pencil cases, Iris high-waist jeans, Rachelle Letain pins, as well as necklaces from Designlump, YYY and Cartouche. We haven’t forgotten the guys, with a new men’s section and a selection of new products of Marmier.

For when the temperature starts to dip, we have you covered with Bonnetier Merino wool socks, Jarre kitchen products, and T. Lees Soap lip balms and candles. And that’s not all! Quartz Co.’s Quebec-made coats are also now in stock.

Check out our new arrivals on our online shop, our boutique’s Pinterest board and our Facebook page.


Fall-Winter 2016-17 Collection

An ode to simplicity, this new wardrobe shares all the qualities of comfort and timelessness: flowy shirt-tunics, straight-cut minis, short sweaters and turtlenecks, pinafore dresses and lightweight blouses.

Betina Lou’s fall cuts aim to create sartorial simplicity, emphasizing linear and minimalist shapes that contour the figure. Red, hazelnut and indigo join the brand’s usual palette of neutral hues this season, complemented by a selection of classic geometrical patterns.

Cotton and Tencel fibers offer a cozy balance between rigidity and softness, and shape and abstraction, creating an easy-to-wear, understated collection.

See the complete collection: see the collection


Betina Lou now offers bike delivery

From now on, Montreal residents from many area* can benefit from orders delivered the next day, or even in just a few hours!

Bicycle delivery was not born yesterday. Having proven its ecological, economic and efficient ways, this delivery technique has now been adopted by Betina Lou! Those who already know the brand know how much our team is committed to reflect its values through each step of the work process. Being able to offer a local based, environmentally friendly delivery service is making us really happy.

Order now tomorrow’s outfit, with cycling it’s now possible!

Codes postaux desservis:

H1S, H1T, H1V, H1W, H1X, H1Y, H2G, H2H, H2K, H2L, H2S, H2T, H2W, H2X, H2Z, H2P, H2A, H3A, H3B, H3G, H3H, H3J, H3K, H3P, H3S, H3V, H3Y, H3R, H4B, H4C, H4E, H4G, H4H, H4Z, H5A, H5B, H8N, H8P


We are open!

After a few weeks of organisation and planification, our team is now ready to greet you into our new store! Welcoming brands such as WoolfellCantinOdeyaloMatuDe L’îleMaksymYYYPauze AtelierLe Club MayLes Lares and Pépin, we wish that the Atelier Boutique Marmier Betina Lou will become one of your favorite spots for both men and women!

We primarily wanted to offer products whose ideals would reflected our clients and ours. Shared values – such as transparency, local production, quality and durability, but most of all the design criteria on final products – have allowed us to select creators like us and with whom we are proud to work. The selection of brands and products will change through the seasons, according to our favorites of the moment.

It is also the only point of sale for Marmier products, our ready-to-wear line for men, which is only available through its online store. Your friends will now be able to join your shopping sessions and enjoy it.

You can collect your online orders made on shop.betinalou.com and marmier.ca in store during business hours, at 6510 Henri-Julien avenue in Montreal.

Business hours

Tuesday and Wednesday: 11h-17h
Thursday and Friday: 11h-19h
Saturday and Sunday: 11h-17h


Pop-up sale at Victoire

To our clients located in Ottawa’s area, here’s good news for you! From June 16th to 18th, Victoire Boutique on Dalhousie street, with whom we have collaborated for over six years, will dedicate all its store to Betina Lou’s clothes.

We have sent them for the occasion previous collections and pieces with minor defects at low prices, along with the new collection, on which there will be 20% off.

It’s the perfect occasion to discover the boutique if you haven’t been there yet!


Betina Lou opens its own boutique!

After seven years of activity, the team behind Montreal-based lines Betina Lou and Marmier are proud to announce the opening of their own store at the angle of Henri-Julien and Beaubien avenue in Montreal. As of June 16th, the space will welcome products from the two brands in addition to clothing, accessories and objects of other companies who share the same values of quality and local production while keeping the emphasis on aesthetic and functional aspects.

Watch the Betina Lou’s next newsletter to have an overview of the products and designers who will be displayed – we can’t wait to show you what we’ve been working on those last couple of months!


Cabinet Éphémère

Since April 13th, Betina Lou and Marmier’s spring-summer collections are on the third floor of Ogilvy for the 6th edition of the Cabinet Éphémère.30

Alongside local designers such as CANTIN and Noemiah, it is an honor to be invited again to this event. If you ever go downtown, take a moment to refill your summer wardrobe with timeless and unique pieces while there still are sizes!

Opening hours

Monday-Wednesday: 10AM-6PM
Thursday-Friday: 10AM-9PM
Saturday: 9h30AM-6h30PM
Sunday: 11AM-6PM


Capitol’s Workshop Sale

Find us, alongside more than thirty other local artisans, at the Capitol’s Workshop Sale on May 20 and 21st at 5795 de Gaspé avenue.

In a friendly atmosphere where the music will be provided by DJ Noah Bick, you will benefit of significant discounts on women, men and children’s clothing, home goods, accessories, leathergoods, flowers and plants. There will also be a cold brew bar held by Café Pista for coffee lovers on Friday between 11AM and 6PM, and Mr. Crémeux, Ô Deux Soeurs and Queen B‘s food trucks on Saturday starting at 11AM.

Taking place on two floors, the workshop sale will allow you to meet À la mode Montréal, Amanda Moss, Audrey St-Laurent, Betina Lou, Camillette, Cantin, Claudine Moncion Joaillière, De l’île, Des enfantillages, Deux Lions, Eugénie Bee, Ginette Ginger Beer, Hutchison, Kiout Kiout et Calliope, La Manufacture, La Montréalaise Atelier, Le Club May, Les Enfants Sauvages, Maksym, Marc Simard, Marmier, Martel, Muses, Noémiah, Odeyalo, Once Again, Pilar Agueci, Plantzy, Romarine, Valérie Dumaine and Woolfell.

To have more information on the event and be aware of the latest notifications, visit the Capitol’s Workshop Sale‘s page.


Betina Lou’s Spring-Summer 2016 Collection

Our current winter weather is rather cozy and that’s good—several pieces from our Spring-Summer 2016 collection are on their way to the stores, while already available on our online store and here at the studio!

Get ready for a roadtrip to the beaches of the Atlantic. The waves and the cliffs, the sunsets and the sea breeze decided this spring’s colour scheme: shades of light blue, stone grey, sand beige and pastel pink will fill your wardrobe this season.

Midi skirts, little knit tops and chambray shorts, crop shirts and bamboo dresses will prove to be as good looking as they are practical and comfortable, following you from April’s cool days to July’s sunny afternoons.

Take a look at the new collection now here : see the Spring-Summer 2016 Collection!