Founded in 2009, Betina Lou offers simple feminine pieces with discreet, well though-out details. Easy to wear and highly mixable, the brand’s apparel is rooted in a philosophy of longevity in which clothes are meant to last with style. Designed in our Montreal atelier, our collections are made with quality materials and fully-assembled by small Quebec workshops.


Opened since 2016, our 1000 square-foot curated store is located in Montreal’s blooming neighbourhood La Petite-Patrie — a residential haven for the local creative industry — crossed by Beaubien Street and its ever-busy coffee shops and charming stores.

With design, transparency and sustainability for guidelines, the boutique offers a selection of timeless apparel, accessories and objects for men and women. We strongly believe that “feels good” and “looks good” are not mutually exclusive and that it’s possible to make smart choices with compromising one’s style.